Small business internet marketing isn't about building a domain and "they will come".
They may only come after you get into the practice of working on your website continually.
First your website must feature keyphrases, but if you sell shoes, you've got to understand that if somebody puts the word shoes into a browser, millions of results will come up.
Here is where longtail keyphrases come in, which are essentially phrases that someone will put into a browser, for example "leather shoes".
So if you have leather shoes as a keyword you're going to be somewhere in the results. Long-tail keyphrases are very important in getting found on the internet and Google provides a keyword tool you can use for free to find these often-used phrases.
By entering the phrase "pink stilettos" Google will tell you how many searches there's been in the past month for that phrase, both worldwide and in the States.
If you want to conduct much more detailed keyword research there are several other programs you can get. Whichever tool you select you will have to pay attention to the results it returns and decide which keywords you'll be targeting for your articles.
They may only come after you get into the practice of working on your website continually.
First your website must feature keyphrases, but if you sell shoes, you've got to understand that if somebody puts the word shoes into a browser, millions of results will come up.
Here is where longtail keyphrases come in, which are essentially phrases that someone will put into a browser, for example "leather shoes".
So if you have leather shoes as a keyword you're going to be somewhere in the results. Long-tail keyphrases are very important in getting found on the internet and Google provides a keyword tool you can use for free to find these often-used phrases.
By entering the phrase "pink stilettos" Google will tell you how many searches there's been in the past month for that phrase, both worldwide and in the States.
If you want to conduct much more detailed keyword research there are several other programs you can get. Whichever tool you select you will have to pay attention to the results it returns and decide which keywords you'll be targeting for your articles.
