Wednesday, February 8, 2012

Business Models of Internet Marketing

For Internet Marketing experts, there are certain models or paradigms that are being followed. These serve as guidelines for those businessmen that engage in online selling. However, new online entrepreneurs are also encouraged to know these models so that they can perform better at even at par with experience businessmen.

Electronic Commerce

Popularly known as e-commerce, this is the basic foundation for the online market. This process is the selling or purchasing of goods and services through a network such as the Internet. This is considered as the sales aspect of an online business. Electronic businesses like online shopping, online banking, or even instant messaging are some businesses that belong to e-commerce.

Lead-Based Websites

This is a strategy where a company gains money by getting sales leads from websites. Sales leads are people that show interest in a particular product or service but do not necessarily purchase it. By following this model, online businesses are able to increase their chances of getting a customer buy from them because they are already serving or displaying their products to the sales lead without him or her asking for it. This initiative has grown successful especially for products that are classified as necessities such as food, houses, clothes, etc.